His buddies did the same, some taking up to 20 supplements a day.
“There wasn’t just a single product where you could get the little extra you need,” Dyer said. “It’s not that MREs don’t have these nutrients, but you have to eat the whole thing to get it all, and often we don’t have time.”
He and his comrades began musing: What if they created just such a product?
Thus was born RuckPack, a “combat nutrition” shot.
“It’s like your ruck – everything you need for the day and nothing extra,” Dyer quipped.
A 2-ounce RuckPack shot contains large doses of vitamins B6, B12, D and C,
gingko biloba, St. John’s wort, ginseng, L-Glutamine, chondroitin, potassium, magnesium and calcium and a few other ingredients.
But no caffeine.
“Caffeine has a purpose and works great, but you can’t really predict when you’re going to need it and when it might leave you crashing,” Dyer said.
In 2010, while Dyer was earning his master’s degree in business at the Naval Postgraduate School in Monterey, Calif., he revisited the idea. With members of his MBA conference group, he launched the product and its parent company, Noots! Nutrition.
Today, a bevy of active-duty members and veterans are investors and on the board.
“It’s a veteran-owned, veteran-run company that hires veterans and military spouses and helps veterans charities, and it works,” said Army Maj. Dan Ramos, part owner of the company.
“What’s not to like?”
Order at www.ruckpack.com; box of 24 shots for $54.95. Use discount Code ‘GETSOMEFB’ to save 25%.
Patricia Kime is the health reporter for Military Times.